Schedule

Note: Program subject to change; stay tuned for updates and speakers in the coming weeks.
Location: Seawell Ballroom at the DCPA

June 2

Tuesday

3:00 p.m. – 3:10 p.m.
Welcome
Keith Robinson, Co-CEO, NextHome
3:10 p.m. – 3:40 p.m.
The Big Think

A conversation with Marc Davison and Brian Boero

Moderator: Kevin Van Eck, Principal, Maverix Advisory Group
3:40 p.m. – 4:10 p.m.
Giving Your Brand a Seat at the Table
Chris Kelly, Chief Executive Officer, HomeServices of America
4:10 p.m. – 4:30 p.m.
How to Make Brand Advertising Work

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Christina Panos. Chief Marketing Officer, Corcoran
4:30 p.m. – 4:55 p.m.
The Marketing Intervention
Marc Davison, Co-Founder, 1000WATT
5:00 p.m. – 6:00 p.m.
Cocktail Reception

June 3

Wednesday

9:00 a.m. – 9:30 a.m.
Being the Signal
Brian Boero, Co-Founder, 1000WATT
9:30 a.m. – 10:00 a.m.
AI and Marketing: “Easy Button” or Sucker’s Bet?
10:00 a.m. – 10:20 a.m.
Storytelling and Strategy
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
10:20 a.m. – 10:40 a.m.
How to Break the Mold With a Marketing Campaign
Diane Glass, CEO, Berkshire Hathaway HomeServices Chicago
10:40 a.m. – 11:30 a.m.
Home Seller Focus Group

Thoughts on private listings, commissions, and what “value” really means.

11:30 a.m. – 12:00 p.m.
The Path to Differentiation

How to take calculated risks in your messaging and marketing.

12:00 p.m. – 1:30 p.m.
Lunch

On your own

1:30 p.m. – 3:00 p.m.
Afternoon Intensives - choose one session to attend:

MLS and Association Intensive
Agent and Team Intensive
Brokerage Intensive

3:15 p.m. – 3:45 p.m.
The Launch: A New Company and New Brand, Unveiled
Heather Harmon, Founder, Investor, Advisor
Keith Robinson, Co-CEO, NextHome
Brian Boero, Co-Founder, 1000WATT
3:45 p.m. – 4:15 p.m.
Man’s Best Friend

Positioning in practice.

Marc Davison, Co-Founder, 1000WATT
4:15 p.m. – 4:40 p.m.
Cultivating Taste
Matt Beall, CEO, Hawaii Life
4:40 p.m. – 5:00 p.m.
Spitball

Audience questions answered live, onstage.

Brian Boero, Co-Founder, 1000WATT
Marc Davison, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT

June 4

Thursday

9:00 a.m. – 9:45 a.m.
Secrets of The Dose: How to Create a Newsletter People Want to Read
Kate Nutting, Strategist, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
9:45 a.m. – 10:10 a.m.
The Power of Purpose
10:10 a.m. – 10:30 a.m.
Spitball

Audience questions answered live, onstage.

Brian Boero, Co-Founder, 1000WATT
Marc Davison, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
10:30 a.m. – 11:15 a.m.
Brand Strategy Breakdown

Moving a brand forward in real time.

Brian Boero, Co-Founder, 1000WATT
11:15 a.m. – 11:45 a.m.
The Takeaways
11:45 a.m. – 12:00 p.m.
Closing Remarks
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