Schedule

Note: Program subject to change; stay tuned for updates and speakers in the coming weeks.
Location: Seawell Ballroom at the DCPA

June 2

Tuesday

2:45 p.m. – 2:55 p.m.
Welcome
Kevin Van Eck, Principal, Maverix Advisory Group
2:55 p.m. – 3:15 p.m.
Escaping the Universe of Uniformity

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Brian Boero, Co-Founder, 1000WATT
3:15 p.m. – 3:55 p.m.
How to Take Risks and Break From the Pack
Andy Pearson, VP of Creative, Liquid Death
4:00 p.m. – 4:25 p.m.
Giving Your Brand a Seat at the Table

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Chris Kelly, Chief Executive Officer, HomeServices of America
4:35 p.m. – 4:50 p.m.
Idea to Action: The Set-Up

Seth Siegler, Chief Innovation Officer at eXp, unleashes a team of visionaries to vibe code marketing solutions during Signal

Led by, Seth Siegler, Chief Innovation Officer, eXp
4:50 p.m. – 5:05 p.m.
Man's Best Friend

How to Put Positioning to Work for Your Brand

Marc Davison, Co-Founder, 1000WATT
5:15 p.m. – 6:15p.m.
Cocktail Reception

June 3

Wednesday

9:00 a.m. – 9:40 a.m.
Launching the Future

Launching a Big, Controversial Brand Live, Onstage

Heather Harmon, Founder, Investor, Advisor
Brandon Sonnier, Creative Director, 1000WATT
Amit Kulkarni, Partner, Alloy Advisors
Jack Miller, CEO, T3Sixty
Brian Boero, Co-Founder, 1000WATT
9:40 a.m. – 10:00 a.m.
The Five-Stat Lie

How Data and AI Expose What Real Estate Marketing Gets Wrong

Sean Soderstrom, CEO and Founder, Courted
10:05 a.m. – 10:35 a.m.
The Deliverable

A new marketing and website model for teams in the age of AI

Brian Boero, Co-Founder, 1000WATT
Marc Davison, Co-Founder, 1000WATT
10:45 a.m. – 11:00 a.m.
Storytelling and Strategy
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
11:00 a.m. – 11:10 a.m.
How to Break the Mold With a Marketing Campaign
Diane Glass, CEO, Berkshire Hathaway HomeServices Chicago
11:20 a.m. – 11:40 a.m.
How to Make Brand Advertising Work

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Christina Panos, Chief Marketing Officer, Corcoran
11:40 a.m. – 12:00 a.m.
How to Find a Fresh Story For An Old Brand

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Bennett Richardson, CMO, National Association of Realtors
12:00 a.m. – 12:30 p.m.
Spitball

Marc and Brian answer anonymous audience questions, live onstage.

Brian Boero, Co-Founder, 1000WATT
Marc Davison, Co-Founder, 1000WATT
12:30 p.m. – 2:00 p.m.
Lunch

On your own

2:00 p.m. – 3:30 p.m.
Afternoon Intensives - choose one session to attend:

MLS and Association Intensive
Agent and Team Intensive
Brokerage Intensive

3:50 p.m. – 4:25 p.m.
Finding Your Signal in the Noise Around AI & Marketing

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Malte Kramer, CEO, Luxury Presence
4:30 p.m. – 4:50 p.m.
The Language of Taste

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Matt Beall, CEO, Hawaii Life

June 4

Thursday

9:00 a.m. – 9:20 a.m.
Proud Work Wins
Vanessa Reilly, Chief Real Estate Officer, Domo Realty
9:25 a.m. – 9:50 a.m.
Forget “Content”

How to do Marketing Rooted in Real Customer Insight

Brian Boero, Co-Founder, 1000WATT
Marc Davison, Co-Founder, 1000WATT
9:55 a.m. – 10:25 a.m.
The New Story of How to Sell a House

The Od “One-and-Done” Marketing Play for Listings is Toast. We Build a New Play on Stage.

Chris Lim, President, RE/MAX
Brian Boero, Co-Founder, 1000WATT
10:25 a.m. – 11:00 a.m.
Idea to Action: The Reveal

The solutions built over the previous 48 hours are revealed

Seth Siegler, Chief Innovation Officer, eXp
11:00 a.m. – 11:30 a.m.
The Takeaways

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Brian Boero, Co-Founder, 1000WATT
Selected 1000WATT Members
11:45 a.m. – 12:00 p.m.
Closing Remarks
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